
Bayer
YOUR TASKS AND RESPONSIBILITIES
The primary responsibilities of this role, Regional Account Associate Director Health Plans PBM’s-East, are to:
• Execute Customer Strategy and Regional Business expertise: Deliver and maintain profitable access,
advantageous policy, and appropriate reimbursement for Bayer products at Regional customer accounts
through commercialization of launch products and life cycle management of portfolio
• Create innovative business opportunities to drive profitable short and long term customer partnerships
• Deep insight into customer enterprise, policy, benefit, clinical evaluation, and legislation impact to
the customer and the regional market
• Ownership of the customer organization and Regional market: Accountable to drive outcomes and flawless
execution of developed plan
• Ability to navigate deep into the payer/PBM, manage executive engagements, foster customer touch points
within Pharmacy, Medical, policy, and reimbursement
• Drive payer access across regional Payers through alignment of National PBM wins Deep enduring
relationships developed with Key Regional Executive Customers
• Internal Collaborating, Coordinating and Alignment Resource Management: Effective use of Medical/HEOR,
Brand Teams and BUs, to optimize customer opportunities
• Customer resource through knowledge of Bayer relevant therapeutic areas and market trends that are
current, intensive data analytics for category performance, and field level KOL knowledge of product
real world use and trending treatment algorithms for best in class account resource
• Identify and monitor new or evolving market dynamics and impact to customer systems and provide input
internally for prioritizing coverage for optimal access
• Act as the regional point and manage strategy across the organization through Coordination and alignment
of KAMs, FRMs, FSDs, RSMs, and IHS RDs while working with payer marketing, channel leads, and
Contracting
• Ability to remove silos within Bayer to accomplish customer strategy
• Securing access and delivering profitable outcomes
• Meet departmental and brand expectations inclusive of stretch goals through appropriate resource
management, strategic innovative thinking
• Drive innovation through novel and best in class approaches
• Understands the long term impact based on market dynamics now and in the future, and facilitates
strategy, and plan implementation to produce long term profitable access while meeting short term key
brand performance metrics
• Value creation for accounts- identifying gaps, trends, opportunities for credibility.
WHO YOU ARE
Your success will be driven by your demonstration of our LIFE values. More specifically related to this position, Bayer seeks an incumbent who possesses the following:
Required Qualifications:
• Bachelor’s degree
• Related work experience in management roles in the pharmaceutical industry
• Managed Markets experience
• Experience in a supervisory role, or position leading a team or teams through influence required;
• In-depth understanding of how Payer and PBM businesses operate and generate revenue nationally and
within the market Identifies future policies, practices and trends with Payers and PBM’s and with
competition in the marketplace
• Consistently applies a business drive and marketplace focus when prioritizing actions with Payers and
PBM’s and cross functionally within Bayer
• Sees the big picture, constantly imagines future scenarios, and creates strategies to sustain
competitive advantage for Bayer products. Is a visionary with Payers and PBMs and able to articulate
credible scenarios and visions of possibilities with clear actionable plans
• Formulates a clear strategy and maps aggressive steps that will accelerate the organization toward
meeting it’s strategic goals
• Ability to collaborate with regional Payers to strategically apply business practices and aligned
strategies that will enable both organizations to meet business objectives Cultivates Innovation
(Regional Market- customer and stakeholders)
• Moves beyond the traditional ways of doing things; pushes the status quo. Continually assesses the
market potential of innovative ideas and solutions, and builds strong business cases for the customer
and Bayer to support the initiative . Tries multiple, varied approaches to innovate ideas with key
stakeholders
• Ability to communicate in a credible and transparent manner (Verbal, written)
• Exemplary follow up to all stakeholders, maintains accountability
• Anticipates customer needs and provides services that are beyond expectations
• Uses customer insights to drive and guide development of customer centric solutions, ability to
translate and integrate into Bayer strategic initiatives
• Serves as a strategic partner to build, grow, and maintain profitable long-lasting relationships with
the regional Payer and PBM
• Delivers value for Bayer brands, pull through formulary access for national PBMs Collaborates (Regional
Market stakeholders- FRM, KAM, FSD, RSM, Payer)
• Models collaboration across Bayer and the customer with indirect leadership Facilitates dialogue and
strategy of a wide variety of stakeholders Promotes high visibility of shared contributions to goals
• Aligns stakeholders for common strategy, gains buy in, sets clear goals
• Finds solutions with vigor
• Promotes a sense of urgency, establishing and upholding individual accountability, producing profitable
outcomes
• Always keeps the end in sight; puts in extra effort to meet deadlines and persists in the face of
challenges and setbacks
• Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve
problems
• Accurately analyzes situations, asks the right questions
• Evaluates pros and cons, risks and benefits of different solutions
• Cross functionally manages opportunities, diverse teams, and unique market events without direct
leadership responsibility
• Valid Driver’s License and eligibility to drive a company car or pooled vehicle (driving record must
meet guidelines base on the company’s Risk Screening for Hiring Drivers and MVR will be reviewed as part
of pre-employment screening).
Preferred Qualifications:
• MBA preferred
• 10+ years of work experience related work experience in management roles in the pharmaceutical industry
• 3+ years Managed Markets experience
• 3+ years Experience in a supervisory role
• Experience executing market access strategies for PBM and Payer accounts, and exposure to contract
development and negotiations for same preferred.
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